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But as smartphones continue commoditization, the non-luxury brands will become “good enough.” The differences compress. Suddenly the luxury maker is cut off at
by thathndude 5y ago
But as smartphones continue commoditization, the non-luxury brands will become “good enough.” The differences compress. Suddenly the luxury maker is cut off at the knees.
We’re already seeing this play out with really compelling non-Apple devices.
However, it’s worth noting that Apple isn’t a great/perfect example for the phenomenon because it has the confluence of both software and hardware plus ecosystem lockin.
- tomrod 5y agoThis is already there with BLU phones, where you might forgo some recent hardware features to get a current flagship Android phone.
- sjtindell 5y agoPlus if Apple actually needed to, there’s probably very little stopping them just getting into the lower margin markets. They have an infinite bank, ridiculous brand strength, etc.