(1) I don't think "we've added other business lines while making our existing business lines more successful" can truly be described as a "pivot". Apple is stil

(1) I don't think "we've added other business lines while making our existing business lines more successful" can truly be described as a "pivot". Apple is still a personal computer manufacturer, and is selling more Macs than ever. (2) I really don't think you can call Apple "a high-end AV consumer electronics company". Sony makes televisions, receivers, speakers, soundbars, Blu-Ray players, turntables, and $3000+ digital music players. You can argue that the iPod brought Apple back from the brink, but I don't think you can argue that any iPod was a high-end music player; the only video player they make is the Apple TV, and their audio equipment is limited to Beats headphones, AirPods, and one smart speaker of middling quality (and dubious smarts).