V is for Video Producer "Video is not film. Video is not easy. Video is not fast. Video is slooooooooooow." This is so incredibly true. My day job includes wo

V is for Video Producer "Video is not film. Video is not easy. Video is not fast. Video is slooooooooooow." This is so incredibly true. My day job includes working with our video production unit, and through technology has sped up the process, video is still incredibly hard to do well, and very time consuming. I've been to a few too many code conferences where the video was obviously done by a local volunteer, poorly produced, and, though released for free, is crap. If I can't see the video to read the code, or hear the speaker clearly, it's worthless. Also, if you're negotiating firm that promises a release time of less than 2 weeks, request to see footage from at least 3 previous events. Short turnaround post-production can be done (we had a client request 48 hours once -- it was rough), but make sure they're good. It's easy to sacrifice quality for speed.