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I am not sure Shopify belongs to the list. It didn’t exactly pivot, Tobi Lutke made a website with Rails to sell snowboards, and realized there is an untapped m
by rubayeet 5y ago
I am not sure Shopify belongs to the list. It didn’t exactly pivot, Tobi Lutke made a website with Rails to sell snowboards, and realized there is an untapped market for SaaS e-commerce product, so he generalized the framework powering the website.
- puyoxyz 5y agoSame applies to Slack then
- reed1234 5y agoHow’s that not a pivot?
- jazzyjackson 5y agoWell, does Toni still sell snowboards?
- magneticnorth 5y agoI find this to be one of the most interesting kinds of pivots - the original business idea wasn't good enough, but along the way they encountered problems with no good solution, and were savvy enough to go to market with that solution once they came up with it.