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Never underestimate the power of starting your root cause analysis with the assumption that it's pilot error! At least, when doing my own root cause analysis, i

• ghaff 5y ago
  Or really starting your root cause analysis without being open enough to a wide enough set of possibilities. As a fairly trivial example, years ago now I wrote a little article observing that a Sony ad boasting about how responsive their camera was (at a time when many digital cameras had a distinct delay) was using a rather famous wildlife photo shot on film. I also noticed that it wasn't quite the famous frame though it was still an excellent photo. Odd. Maybe something about rights. You probably see where this is going. Subsequently I saw other ads in the series which had clearly mistimed versions of other famous photos. At which point the thing I had never considered clicked--to my somewhat embarrassment. (In my defense, the wildlife photo used was certainly not an obvious example of bad timing unless you were familiar with the original and even then it was subtle.)