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For what you describe Etsy is a fine starting place. It’s low effort, and you can actually sell there. But you may want to tailor your expectations. Selling art
by milesvp 5y ago
For what you describe Etsy is a fine starting place. It’s low effort, and you can actually sell there. But you may want to tailor your expectations. Selling art is hard, and art online doesn’t feel the same as art in person.
There’s sort of two things going on here, and it’s important to delineate the two. There’s a website for marketing and there a website to help facilitate commerce. Since you say online payments are not necessary, then marketing sounds to be the primary initial goal.
For marketing you’ll likely find that no single effort will be very useful. I am not a marketing expert, but I’ve seen the mistake multiple times of thinking a single X is all someone will need. Discovery is the hardest part of selling and I have only vague ideas as to how to discover art work online.
A place with a domain you control is sort of a minimum. You can set up a wordpress site almost anywhere, and there are lots of payment options these days. Etsy might suffice for this, but I can’t remember if you control the domain. After that a minimum 1-2 hour marketing spend weekly should go towards adding content to any and all places people go to find art work. The idea being to brand the artist and funnel people towards marketplaces in your control. It’s a real slog, and it will likely take years to gain any real traction. Chris Do has a lot of good content on marketing for creatives (though most of it is aimed at hourly/contract worker).
- blunte 5y agoPerhaps Etsy is a good choice. It will bring some accidental business in, plus it will provide a seller system for listing/showing items. Marketing isn't really a concern. He can post a photo/link on his Facebook periodically. He's retired, and his works win awards... so just having a website where people can see them is probably enough. I'll look into Etsy. If that doesn't seem right for this, then I'll perhaps fall back to WP.
- milesvp 5y agoI also forgot to mention, but high quality images help a lot. I have experience as a framer, and frames can be particularly hard to showcase online.