Sure, people want things for free, but that is orthogonal to the simplicity angle. Something can be free, but won’t see use if it sucks badly. People spend $$$

Sure, people want things for free, but that is orthogonal to the simplicity angle. Something can be free, but won’t see use if it sucks badly. People spend $$$ on Apple products because of the “just works” reputation. I’m not saying people want to pay for services, but I think it’s important to distinguish UX vs. cost when examining what motivates people.