> There are a few of these that don’t really feel like pivots to me. For example Netflix changing from delivering things via DVD to doing it by streaming just f

> There are a few of these that don’t really feel like pivots to me. For example Netflix changing from delivering things via DVD to doing it by streaming just feels like evolving to suit the market. Reed Hastings allegedly barred the delivery team executives from his leadership meetings when they were responsible for 100% of the companies revenue. It was a massive, legendary pivot. Pivots are nothing else but evolving to suit the market, at the cost of an established existing business or use case. > Would we consider a publisher as pivoting because they now sell ebooks and run news websites instead of printing books and magazines? I don't see why not, except that their legacy/core businesses are still or until recently responsible for the majority of their revenue [1]. I think there is a difference between adding a new distribution channel and altering the fundamentals of the business. The pivot for publishers has been more from ads -> subs. [1] https://www.nytimes.com/2020/08/05/business/media/nyt-earnings-q2.html https://www.nytimes.com/2020/08/05/business/media/nyt-earnin...