Just wondering if anyone knows what the difference between this and some of the other simple, so called 'Balkan Style' yoghurts is. Something like Olympic's or

Just wondering if anyone knows what the difference between this and some of the other simple, so called 'Balkan Style' yoghurts is. Something like Olympic's or Astro's where the ingredients consist only of milk and bacterial culture. I live in western Canada and haven't had opportunity to try anything from Chobani, so I'm genuinely curious.