I founded a company called Milo (https://www.getmilo.com/ https://www.getmilo.com/) - we started as a “One Medical For Pets” modern veterinary clinic and actual

I founded a company called Milo (https://www.getmilo.com/ https://www.getmilo.com/) - we started as a “One Medical For Pets” modern veterinary clinic and actually had 3 hospitals before realizing that the real value was in the software we had built to make our teams more efficient. Now we’re pure SaaS It is definitely challenging to pivot and fighting sunk cost bias is massively hard