MP3.com was initially a search engine. The nice thing about running a search engine, even if it only ever gets a trickle of traffic and could never compete wit

MP3.com was initially a search engine. The nice thing about running a search engine, even if it only ever gets a trickle of traffic and could never compete with the big players, is that you can look at the logs and spot trends early. The founder noticed people were searching for something called “mp3”, saw the domain was available, bought it, and then looked up what it was and eventually rebuilt the company around it.