I like this from Sciter's pitch: “golden 40 seconds” rule: for the user, to buy a product, it should not take more than 40 seconds from the click on “download”

I like this from Sciter's pitch: “golden 40 seconds” rule: for the user, to buy a product, it should not take more than 40 seconds from the click on “download” button to the UI to appear on screen.