But it's obviously a lesser degree of pivot than a pivot that discards your current customer base. I also wouldn't be surprised if being a huge buyer of wholes

But it's obviously a lesser degree of pivot than a pivot that discards your current customer base. I also wouldn't be surprised if being a huge buyer of wholesale DVDs got them good contacts in the media/film industry. Also, the transition from film to digital was more gradual than it appears, as many features now thought of as digital-only were actually available on late generation film cameras.