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>There are a few of these that don’t really feel like pivots to me. Because no authority dictates the meaning of "pivot", it looks like the concept diverged an
by jasode 5y ago
>There are a few of these that don’t really feel like pivots to me.
Because no authority dictates the meaning of "pivot", it looks like the concept diverged and became wider:
- "pivot" as switching from a unprofitable or failed business idea to a profitable one. A "phoenix rising from the ashes" type of pivot often associated with startups that finally figured out the elusive "Product Market Fit" instead of shutting down. This seems to be the original meaning popularized in 2011 by Eric Ries "Lean Startup" book : https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous...
- "pivot" as any change in business focus whether the previous one was profitable or not.
- rexf 5y agoThat's a good point. I thought pivot meant "switching from a unprofitable or failed business idea to a profitable one". In that sense, IIRC Netflix's founder had the early vision to offer streaming services (one day in the future), so it wasn't a pivot. It was part of the plan. I mean he named his company "Netflix". Does that sound like DVD delivery? No, it sounds like inter(net) + flicks.