11 ms·
The nutritional content of Greek yogurt is definitely behind some of the craze. But those nutritional benefits aren't unique to Chobani; they're something that
by Gaussian 15y ago
The nutritional content of Greek yogurt is definitely behind some of the craze. But those nutritional benefits aren't unique to Chobani; they're something that all of the Greek yogurts share. Chobani has somehow managed to grow faster than the rest of the sector. For instance, Chobani has crushed Fage, the incumbent market leader. Fage grew 58% last year... which sounds good. But in the Greek yogurt business if you're not growing 100%, you're not even maintaining your market share. Chobani grew 258% last year.
- antidaily 15y agoI prefer Fage. I like the ones where you mix one side with the other. Ace.
- britta 15y agoI like Fage, but its packaging is probably a bit cryptic/dull if you don't already know about Greek yogurt and want it. Chobani looks more inviting and stylish, with more flavored versions and livelier images.
- _delirium 15y ago> The nutritional content of Greek yogurt So, I'm Greek and like Greek yoghurt, but unless I am totally missing something, it is nutritionally pretty similar to plain (unsweetened) American-style yogurt. It's just drained; the name is Greek is literally "strained yoghurt", and you can get an effect that seems pretty darn similar to my taste buds by buying a typical American plain yoghurt (note: vanilla-flavored sweetened yoghurt is not "plain"), and draining it overnight with a cheesecloth. But then I mostly use my home-strained yoghurt to make tzatziki, so I might be missing some of the nuances if you eat it plain.
- nlh 15y agoIf I recall when I was doing my research, one of the selling points of Chobani is that it's got 2x the protein of traditional American-style yogurt (i.e. Danon, YoPlait, etc.) Those all have 6-8g of protein / container, and Chobani has 14-20g, which is awesome when you're on a high-protein diet.