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And of course the pivot to end all pivots: APPLE!!! Which started as a company that made computers, then became a company that made mobile music players, and

And of course the pivot to end all pivots: APPLE!!! Which started as a company that made computers, then became a company that made mobile music players, and now is a company that makes phones.

allendoerfer 5y ago
Or every car company that started as a company that made gasoline consuming cars and now is producing rolling electric computers. Or every other company, which now essentially makes computers.
- DonHopkins 5y ago
  I've heard electric cars aptly described as iPads with wheels. So conversely, you could say that when Apple rolled out the iPad, that was a pivot to electric cars without wheels. https://twitter.com/hartsman/status/555953649004716034 https://twitter.com/hartsman/status/555953649004716034 https://twitter.com/charlesvonbrown/status/1457824256801263616 https://twitter.com/charlesvonbrown/status/14578242568012636... https://network1consulting.com/tuesday-tip-tesla-motors-continues-to-disrupt-the-automobile-industry/ https://network1consulting.com/tuesday-tip-tesla-motors-cont... https://www.reddit.com/r/TeslaModel3/comments/8qvxwq/finally_after_2_yrs_and_3_months/ https://www.reddit.com/r/TeslaModel3/comments/8qvxwq/finally... https://www.macfilos.com/2021/03/17/first-impressions-of-the-tesla-model-3-falling-in-love-again/ https://www.macfilos.com/2021/03/17/first-impressions-of-the... https://www.itbusinessedge.com/business-intelligence/how-tesla-beats-jaguar-with-applied-analytics/ https://www.itbusinessedge.com/business-intelligence/how-tes...
  - satyrnein 5y ago
    My phone thinks of my car as one of its accessories.
JohnJamesRambo 5y ago
Then they made the commercial with the kid saying “What’s a computer?” in the backyard which still enrages everyone I know when it is mentioned.
dangus 5y ago
I don’t think Apple can count as a pivot because they never abandoned their core/existing business, and most of their activities are surrounded by and complimentary to their core business of general purpose computing devices. A smartphone itself is just as general purpose as the Macintosh or Apple II. I would classify Apple as “growing into a conglomerate,” not “pivoting.” Apple right now has a movie screening in theaters, but I don’t even call that a pivot. It’s a complementary product to Apple’s main business, because TV+ subscriptions have been fueled by its built-in-to-the-OS nature. Buy an iPhone, get it free for a year, and now you’re hooked. Putting the content in theaters is just a cherry on top. Maybe you could argue that offering the iPod and iTunes on Windows was a pivot. The iPod being wholly disconnected from the Mac was like a different business, and it dominated Apple’s revenue for a while. If Apple had discontinued the Mac and focused on iPods, this would qualify as a pivot. But what ended up happening was that the iPod enhanced Mac sales and led to the Mac essentially being made into a portable device with the iPhone (“iPhone runs OS X” as Steve Jobs said in the keynote). The Apple Watch could be a strong argument for a pivot product, as it’s essentially an entry into the jewelry market. The Apple Watch business is supercharged by selling interchangeable bands, which have nothing to do with computing. However, it’s still not a pivot: it requires an iPhone, which itself is basically a Mac, and the Watch itself is also still just another general purpose computing device based on macOS/OS X/NextSTEP.

And of course the pivot to end all pivots: APPLE!!! Which started as a company that made computers, then became a company that made mobile music players, and now is a company that makes phones.

allendoerfer 5y ago

Or every car company that started as a company that made gasoline consuming cars and now is producing rolling electric computers. Or every other company, which now essentially makes computers.

DonHopkins 5y ago
I've heard electric cars aptly described as iPads with wheels. So conversely, you could say that when Apple rolled out the iPad, that was a pivot to electric cars without wheels. https://twitter.com/hartsman/status/555953649004716034 https://twitter.com/hartsman/status/555953649004716034 https://twitter.com/charlesvonbrown/status/1457824256801263616 https://twitter.com/charlesvonbrown/status/14578242568012636... https://network1consulting.com/tuesday-tip-tesla-motors-continues-to-disrupt-the-automobile-industry/ https://network1consulting.com/tuesday-tip-tesla-motors-cont... https://www.reddit.com/r/TeslaModel3/comments/8qvxwq/finally_after_2_yrs_and_3_months/ https://www.reddit.com/r/TeslaModel3/comments/8qvxwq/finally... https://www.macfilos.com/2021/03/17/first-impressions-of-the-tesla-model-3-falling-in-love-again/ https://www.macfilos.com/2021/03/17/first-impressions-of-the... https://www.itbusinessedge.com/business-intelligence/how-tesla-beats-jaguar-with-applied-analytics/ https://www.itbusinessedge.com/business-intelligence/how-tes...
- satyrnein 5y ago
  My phone thinks of my car as one of its accessories.

JohnJamesRambo 5y ago

Then they made the commercial with the kid saying “What’s a computer?” in the backyard which still enrages everyone I know when it is mentioned.

dangus 5y ago

I don’t think Apple can count as a pivot because they never abandoned their core/existing business, and most of their activities are surrounded by and complimentary to their core business of general purpose computing devices. A smartphone itself is just as general purpose as the Macintosh or Apple II. I would classify Apple as “growing into a conglomerate,” not “pivoting.” Apple right now has a movie screening in theaters, but I don’t even call that a pivot. It’s a complementary product to Apple’s main business, because TV+ subscriptions have been fueled by its built-in-to-the-OS nature. Buy an iPhone, get it free for a year, and now you’re hooked. Putting the content in theaters is just a cherry on top. Maybe you could argue that offering the iPod and iTunes on Windows was a pivot. The iPod being wholly disconnected from the Mac was like a different business, and it dominated Apple’s revenue for a while. If Apple had discontinued the Mac and focused on iPods, this would qualify as a pivot. But what ended up happening was that the iPod enhanced Mac sales and led to the Mac essentially being made into a portable device with the iPhone (“iPhone runs OS X” as Steve Jobs said in the keynote). The Apple Watch could be a strong argument for a pivot product, as it’s essentially an entry into the jewelry market. The Apple Watch business is supercharged by selling interchangeable bands, which have nothing to do with computing. However, it’s still not a pivot: it requires an iPhone, which itself is basically a Mac, and the Watch itself is also still just another general purpose computing device based on macOS/OS X/NextSTEP.