Zagat's reviews are based on consumer surveys, not paid reviewers. They were doing user generated content long before anyone called it that. Their full name is

Zagat's reviews are based on consumer surveys, not paid reviewers. They were doing user generated content long before anyone called it that. Their full name is actually Zagat Survey, LLC. More info: http://www.zagat.com/about-us/how-we-survey http://www.zagat.com/about-us/how-we-survey