3 ms·
One person in the comments there asked about how its better from a corporate marketer’s angle, I think Web3 has the perfect funnel. For any application The fun
by vmception 5y ago
One person in the comments there asked about how its better from a corporate marketer’s angle, I think Web3 has the perfect funnel.
For any application The funnel is practically nonexistent, except to the luddites that still need onboarding into a wallet. No different than trying to show an existing experience to an AOL user in 1995 versus showing it to the people writing editorials questioning what the World Wide Web was. “Is there any useful application on the World Wide Web, why has nobody convinced me for me, why has everyone started ignoring my bait about what useful means! I swear I wont move the goalpost if you talk to me, this time!”
For marketing theory its matches perfectly, get a user to pay $1 and you’ve found the audience that would pay more, while bouncing the freeloaders. Any web3 application has authorized payments built in and users prepared to create a transaction with a fee.