I think it will be interesting to watch. I also think there is value in being so specific in what they offer: they only make Greek yogurt. As a result, they don

I think it will be interesting to watch. I also think there is value in being so specific in what they offer: they only make Greek yogurt. As a result, they don't have trouble branding themselves as "authentic". Companies like Dannon who make all sorts of dairy products don't have this advantage.