3 ms·
I was just wondering about seeing the Chobani brand everywhere, it used to be just in small chains. Strained yogurt used to be niche, now shelves are stacked wi
by Jun8 15y ago
I was just wondering about seeing the Chobani brand everywhere, it used to be just in small chains. Strained yogurt used to be niche, now shelves are stacked with it. This company singlehandedly changed the yogurt landscape but the real test will be to hold up to competition from giants. Dannon has followed the trend, too.
- kcurtin 15y agoI think it will be interesting to watch. I also think there is value in being so specific in what they offer: they only make Greek yogurt. As a result, they don't have trouble branding themselves as "authentic". Companies like Dannon who make all sorts of dairy products don't have this advantage.