These are things that have worked for me on a tiny budget / evenings+weekend projects. 1. Depending on resources you have, target a niche where those resources

These are things that have worked for me on a tiny budget / evenings+weekend projects. 1. Depending on resources you have, target a niche where those resources will have an impact (focus in on blocks of 5% to 10% of your demographic) - facebook is ideal for this sort of targeting. 2. If you have a holding page, make joining your Facebook page / twitter acct the next step after submitting email. e.g. "Follow our Facebook page for early access beta codes" 3. Get chatting in forums that are related to your business. 4. Compile lists of resources for your target market. Like a list of useful blogs (e.g http://soopsee.com.tadalist.com/lists/1830681/public http://soopsee.com.tadalist.com/lists/1830681/public) and attach your business to it in some way