Seems like the current trend in software. We used to have a perpetual licensing system as the dominant way of buying software, with some upgrades / unlimited up

Seems like the current trend in software. We used to have a perpetual licensing system as the dominant way of buying software, with some upgrades / unlimited upgrades, somewhat like a warranty system. Then lots of online services started on the subscription model, justifiably because they were providing online services. Everyone got jealous and greedy, and seeing that sweet sweet recurring revenue that others were making, switched to that model that actually doesn't make much sense, even for software that you're installing on your computer, adding marginal online services like storage you don't care about as a justification. Now that everything is subscription based and market is saturated, the only ways to increase revenue are either to upsell existing subscriptions, or add new revenue streams. Ads seems like an obvious one. Future is grim.