Granted, not everyone will want to shop at Ernie's. Our plan is to stay focused on our target market: anyone who values the time-savings, convenience and qualit

Granted, not everyone will want to shop at Ernie's. Our plan is to stay focused on our target market: anyone who values the time-savings, convenience and quality above everything else. (also, anyone who doesn't relish picking veggies that have been handled, sneezed on and who knows what else by the hundreds of other shoppers that came through the supermarket before you)