I find it really interesting that people who live in different areas will have wildly different thoughts on "driving to the store". In Memphis, TN (and much of

I find it really interesting that people who live in different areas will have wildly different thoughts on "driving to the store". In Memphis, TN (and much of the US), most people drive to and from work. There's just no alternative for commuting, and I think Ernie's has a great opportunity to allow these people to fit a "stop at the grocery store" into their daily commute. I'll admit that I often need to do a grocery run on the way home, and it almost always takes an extra 30-60 minutes. I'd love the opportunity to do that shopping online before I leave the office, and just stop to pick up my order on the way home. I can imagine this cutting my "grocery stop" time in half. Full Disclosure: I know the founder, and I had a chance to "beta test" the idea. I drove a couple of miles out of the way and still got home 30 minutes earlier that I would have, had I stopped at my local grocer.