Great thoughts. Thanks for providing them. I contend that, outside of a few high-population density areas, grocery delivery will never be a mass-market solutio

Great thoughts. Thanks for providing them. I contend that, outside of a few high-population density areas, grocery delivery will never be a mass-market solution in the United States. It's simply too expensive. While others in the industry continue to beat their heads against that wall, I propose a very simple alternative: Ernie's reduces the chore of grocery shopping dramatically, while at the same time operating at a fraction of the cost of a traditional grocery. I'm not trying to compete with a hypothetical grocery store, I'm competing with the supermarket down the street from me (the one so many people complain about).