4 ms·
Most people will put up with slow-loading pages up to some extreme threshold. So, if you reduce your page's loading time from, say, 1 second to 400 millis, you
by boring_twenties 5y ago
Most people will put up with slow-loading pages up to some extreme threshold.
So, if you reduce your page's loading time from, say, 1 second to 400 millis, you won't gain any significant number of users.
On the other hand, if you use those extra 600 millis to hold an auction for ad space on the page, you make more money immediately.
Therefore we can expect any for-profit site to load only fast enough to keep users from giving up (even if they feel frustrated or whatever), and no faster than that.