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From the video, it seems like the main advantage is cost. Then again I happily pay the £50 (or whatever it is) for my unlimited Ocado pass, to avoid having to o

• JonWood 15y ago
  Where abouts in London are you? You might like to take a look at Hubbub (www.hubbub.co.uk). Depending on where you are the most you're going to pay for delivery at the moment is £3.50, which includes same day deliveries, and we deliver from proper food shops, rather then a soulless warehouse filled by the lowest bidder ;)
  • dotBen 15y ago
    Forgive me but one of the main benefits I saw with Ocado when I lived in the UK was that deliveries were fulfilled from a Waitrose distribution center, rather than a store. That means fresher food then what is available on Waitrose's shelves. For people who are not primarily cost-sensitive (ie Ocado/Waitrose shoppers) that's a significant advantage. In fact I don't see any advantage with a store-fulfilled solution - the overheads are greater because the good had to be delivered from the distribution center to the store and put on the shelves, and there is a risk that the store picker will give me food with the shortest sell-by date to encourage stock rotation (Sainsburys do that all the time). I can see in your instance that you are trying to offer fulfillment from independent retailers and so I guess your USP is that they are offering more unique food I can't get elsewhere - but I think that's a tough sell to make it worth my while to buy from you when most of my needs can be met from Waitrose via Ocado.