We aren't trying to compete with home delivery offerings. We are competing with the traditional supermarket model, which is still the dominant grocery model in

We aren't trying to compete with home delivery offerings. We are competing with the traditional supermarket model, which is still the dominant grocery model in the United States. Because population density in the many parts of the U.S. is low, home delivery has enormous challenges to profitability. Supermarkets remain as the "normal" grocery solution, but leave a lot to be desired in terms of convenience, customer service and quality. We aim to fill that gap.