Although I agree with the siblings, in that (done well) it should better convey the intended meaning, while also capturing the readers imagination with a little

Although I agree with the siblings, in that (done well) it should better convey the intended meaning, while also capturing the readers imagination with a little artistry - I know what you are getting at. Sometimes I come across those articles, trying way too hard to add flourish to their writing, but they only achieve a veneer. It does not improve their communication and as you say, it's entirely pretentious. But these are not the same types of writing, one is genuine, the other mimicry.