Steve Jobs had the similar idea so he opposed the idea of App store initially but as we know he gave up and we know the result. I think idea is to present "cont

Steve Jobs had the similar idea so he opposed the idea of App store initially but as we know he gave up and we know the result. I think idea is to present "containerized" experience so the user thinks they are dealing with the app exclusively. There is some personal appeal to app whereas web page seems like a general purpose app which some users feel they may have subpar experience. I think non-techie people are more accustomed to "exclusiveness" where you just reach the app directly as compare to having the choice the entering the webpage address or even clicking a bookmark. Sometimes it is more about human psychology than technical issues.