3 ms·

I wouldn't underestimate facebook for b2b. The users that see the ads still work at businesses. I have had very good success using these for my b2b application.

• startupstella 15y ago
  could you elaborate on this? what is successful and what have you learned about ad content?
  • redguava 15y ago
    My app is http://www.cliniko.com http://www.cliniko.com I used the "likes" targeting in the facebook ads demographics to target occupations that my product is aimed at. I also targeted relevant english speaking countries. I have tried quite a few different styles of ads, but individual ads for each occupation that were specifically targeted has the best results. I guess I would advise creating many ads, and wording them specifically for each demographic you want to target. I also tried various pictures, but ultimately a screenshot of my app was the most successful. The majority of my users so far were acquired via the facebook advertising, it has been my most successful strategy.
    • joeblue 15y ago
      Have you tried Linkedin? It might be a good avenue to test.