We already have Web 3.0. It consists of walled gardens of pushed content where acquiring a user means capturing a user by making it as impractical as possible

We already have Web 3.0. It consists of walled gardens of pushed content where acquiring a user means capturing a user by making it as impractical as possible to leave. But no one shouts about this. The 'new' web should be about optimism, growth, right? That's what justifies future 'value'. Web 2.0 peaked a little more than a decade. An era of 'pulling', actual recommendations from people, of bigenoughtopaybills for heavy content but sufficiently decentralised to have competition. It is easier than ever to do something and that's what petrifies incumbents into closing their gates as tightly as they can. For you are the treasure they hoard.