Wait, how much does it cost to rent a blimp for a one-off event? Surely not very much, compared to the marketing budget of a typical company this size? Building

Wait, how much does it cost to rent a blimp for a one-off event? Surely not very much, compared to the marketing budget of a typical company this size? Building brand awareness with a stunt like this (which mostly relies on viral publicity) could easily be dramatically cheaper than building it by paying for ads on an ongoing basis.