4 ms·

I would question how many people "failed" to answer this question because of poor literacy versus a lack of domain knowledge in the subject matter. The article

I would question how many people "failed" to answer this question because of poor literacy versus a lack of domain knowledge in the subject matter. The article is full of sales and marketing jargon that most people -- in my experience -- just don't have experience with.

jeffbee 5y ago
It has the same fundamental problem as standardized tests that frame questions around how many polo ponies Alistair and Theodora have at their summer stables. Some people are disadvantages by having just literally no idea what the passage is talking about.
hervature 5y ago
I cannot even find one piece of jargon in that passage. Here is a list of marketing jargon [1]. Just because you are not exposed to a topic does not make any conversation about the topic contain jargon. If I say "baseball is a sport where you use a bat to hit a ball to score points", the word "bat" is not jargon because we only use that definition in the context of sports. [1] - https://www.precisionmarketinggroup.com/blog/a-quick-glossary-of-marketing-jargon-for-the-inexperienced-marketer https://www.precisionmarketinggroup.com/blog/a-quick-glossar...
- marcus0x62 5y ago
  > I cannot even find one piece of jargon in that passage. "the Hispanic market." "brand conscious" "brand loyal" ""It’s all contacts . . . contacts . . . contacts!"" "media play" "sponsor visibility" > Just because you are not exposed to a topic does not make any conversation about the topic contain jargon That is true. It is also true that people who are familiar with a particular subject and vernacular tend to not recognize when they aren't explaining something clearly. (For the record, I've worked in sales, alongside marketing colleagues, for almost 20 years.) > If I say "baseball is a sport where you use a bat to hit a ball to score points", the word "bat" is not jargon because we only use that definition in the context of sports. At no point does the article contain anything like a clear description analogous to your example.

jeffbee 5y ago

It has the same fundamental problem as standardized tests that frame questions around how many polo ponies Alistair and Theodora have at their summer stables. Some people are disadvantages by having just literally no idea what the passage is talking about.

hervature 5y ago

I cannot even find one piece of jargon in that passage. Here is a list of marketing jargon [1]. Just because you are not exposed to a topic does not make any conversation about the topic contain jargon. If I say "baseball is a sport where you use a bat to hit a ball to score points", the word "bat" is not jargon because we only use that definition in the context of sports. [1] - https://www.precisionmarketinggroup.com/blog/a-quick-glossary-of-marketing-jargon-for-the-inexperienced-marketer https://www.precisionmarketinggroup.com/blog/a-quick-glossar...

marcus0x62 5y ago
> I cannot even find one piece of jargon in that passage. "the Hispanic market." "brand conscious" "brand loyal" ""It’s all contacts . . . contacts . . . contacts!"" "media play" "sponsor visibility" > Just because you are not exposed to a topic does not make any conversation about the topic contain jargon That is true. It is also true that people who are familiar with a particular subject and vernacular tend to not recognize when they aren't explaining something clearly. (For the record, I've worked in sales, alongside marketing colleagues, for almost 20 years.) > If I say "baseball is a sport where you use a bat to hit a ball to score points", the word "bat" is not jargon because we only use that definition in the context of sports. At no point does the article contain anything like a clear description analogous to your example.