Wheres the analysis? He just has a bunch of graphs and historical anecdotes in scientific paper format..? I fail to see here anything more than a Medium article

Wheres the analysis? He just has a bunch of graphs and historical anecdotes in scientific paper format..? I fail to see here anything more than a Medium article. Is publishing in arxiv rather than Medium the new way to distinguish yourself? of saying ‘I am very smart and I know what I am talking about’?