I call this trend "tech hipster"-ism. Part of the motivation is just to do something different just for the sake of being different. Maybe part of it is a perce

I call this trend "tech hipster"-ism. Part of the motivation is just to do something different just for the sake of being different. Maybe part of it is a perception that Postgres or Linux are oh-so-scary and difficult things or that using the same technology that Amazon uses makes you evil. ¯\_(ツ)_/¯.