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Why Microsoft is pushing for its weakest link - the advertising business? They missed the mobile train, hardly anyone uses Bing (even DuckDuckGo, which is base
by franczesko 5y ago
Why Microsoft is pushing for its weakest link - the advertising business?
They missed the mobile train, hardly anyone uses Bing (even DuckDuckGo, which is based on their API, seems to be stagnant in terms of the daily query growth).
I find it difficult to connect the dots here.
- garciasn 5y agoAm I misunderstanding your comment regarding DDG's daily query growth? According to https://duckduckgo.com/traffic https://duckduckgo.com/traffic they're continuing to grow.
- franczesko 5y agoLooking at the whole 2021, both the daily avg. and total monthly queries seem to be flat. Only October and November were positive outliers.
- lotsofpulp 5y agoBecause it requires low investment and has high margins. Building a device or ecosystem to sell is a lot costlier and riskier than using the data of all the people using your operating system to try and grab part of google’s advertising share.