This article is a hatchet job by a self-declared "skeptic" intended to convince the reader that a popular Swedish book about personality types, Surrounded by Id

This article is a hatchet job by a self-declared "skeptic" intended to convince the reader that a popular Swedish book about personality types, Surrounded by Idiots, is without scientific basis or value. The language of the article, independent of the content, conveys the negative message. These days we are immersed is a sea of falsehoods and half-truths. Storytelling and lyrical metaphoric depictions of reality have been replaced by downright lies and malicious intent. Opinion articles which violate rhetorical rules and utilize deceptive and fallacious argumentation are not a good resource to mine for facts. We are "Surrounded by Idiots", individuals whose weltanshanguung embraces fantastical concepts supported by pseudoscientific argumentation and assertions without evidence. Much of the richness of human culture is captured by wrong ideas and conceptions. Consider creation myths, fables with morals, religions, moral systems, astrology, political systems, cold fusion, Meyers-Briggs personality tests, and so forth. Finding a balance between the factual, the fictional and the speculative is difficult. Words, facts, and expression do matter. The title, for example, states that Swedes were "fooled by one of the biggest scientific bluffs of our time" is wrong. There is no evidence that people were "fooled", the book and theory are not a "bluff", and there is no partial ordering of bluffs so "biggest" is hard to identify.