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How do they monetize or finance the massive operation? I hope it does not turn out to be the same.

• colinmhayes 5y ago
  Pretty sure their results are just forwards of Bing, so not sure the operation is as massive as you might be thinking. DDG still shows ads, they just don't use tracking.
  • monetus 5y ago
    There is more to the results than bing, that is a large component though
  • frabcus 5y ago
    These days they use lots of sources in addition to Bing. https://help.duckduckgo.com/duckduckgo-help-pages/results/sources/ https://help.duckduckgo.com/duckduckgo-help-pages/results/so...
    • gundmc 5y ago
      For their "instant answers". The link results are basically bing.
  • dazc 5y ago
    You can switch ads off in settings.
• josephd79 5y ago
  They run ads based on keywords, not the person doing the search. They also earn revenue as an affiliate. (You click an amazon link and make a purchase. They earn a small commish off of it) I've been using duck for awhile now.
  • librarianscott 5y ago
    Though, you can turn off the ads[1], which makes all the difference. [1] https://duckduckgo.com/settings https://duckduckgo.com/settings
• tmcneal 5y ago
  They're making more than $100mm a year via ads and have been profitable since 2014 according to this Techcrunch article: https://techcrunch.com/2021/06/16/on-a-growth-tear-duckduckgo-reveals-it-picked-up-100m-in-secondary-investment-last-year/ https://techcrunch.com/2021/06/16/on-a-growth-tear-duckduckg... They use Bing's ad network (or at least they used to) and don't expose any privacy details about their users, so advertisers can't target you based on demographic or psychographic information.
  • textcortex 5y ago
    Didn’t know that! Sounds like a better monetisation strategy with user in mind.