That sounds like a really fun project. I worked at a similar company previously. It was tough, inside sales is a difficult thing to hire/train for. My advice is

That sounds like a really fun project. I worked at a similar company previously. It was tough, inside sales is a difficult thing to hire/train for. My advice is to consider two hires -- a growth person to own eCommerce leads and a sales person to close those. Once you have a good handle for the funnel, you should be well positioned to figure out what quotas should look like and how to scale the sales org. You don't need the more complicated sales roles right now (sales ops, sales managers, etc), you need a funnel that you can measure and plan against.