3 ms·
2 years ago he wrote the exact opposite: http://scobleizer.com/2006/03/04/the-role-of-anti-marketing-design http://scobleizer.com/2006/03/04/the-role-of-anti-ma
by joao 18y ago
2 years ago he wrote the exact opposite:
http://scobleizer.com/2006/03/04/the-role-of-anti-marketing-design http://scobleizer.com/2006/03/04/the-role-of-anti-marketing-...
- webwright 18y agoHis point (a good one) is more about positioning and less about design. i.e. How startups you describe what they do. I think he's right-- most startups (most companies, really) are woefully bad at communicating in a way that their customers understand. The closer you are to a topic, the less likely you are to be able to put yourself in the shoes of someone who isn't.