Not throwing shade on this, but this cool demo is also a very illustrative example of how infinite scroll can be a bad experience. More people should stop and

Not throwing shade on this, but this cool demo is also a very illustrative example of how infinite scroll can be a bad experience. More people should stop and think before adding infinite scroll. Questions like "could I just show all the items on one page?" and "will having only 5 items at a time with an infinite scroll be disruptive and frustrating?". There are several sites that seem to have implemented infinite scroll as an aesthetic choice rather than a functional one. Showing 50 rows and a next button looks old fashioned, I guess, while a blocking request every time you scroll below the fold is modern and forward-thinking.