Proactive vs reactive bonus logic. If you're proactive, people are generally happy and not really a huge flight risk so the bonus just keeps them from even ent

Proactive vs reactive bonus logic. If you're proactive, people are generally happy and not really a huge flight risk so the bonus just keeps them from even entertaining external offers even though they're hearing rumors of people leaving for X% more. If you're reactive, well they're probably already gone and you need to give them a huge counter offer to stay, many folks believe in the "never accept a counter" rule so again, you lost your employee.