I dinked around with Play last week and was impressed all around. However, am I the only one who thinks it would benefit immensely from a better name? "Play" j

I dinked around with Play last week and was impressed all around. However, am I the only one who thinks it would benefit immensely from a better name? "Play" just makes it sound so... unrobust. It needs a name that conveys that it's industrial-strength. How about Chupacabra or Lugwrench or ...