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TV ads work because, and only if they grab the attention of the viewer. I've bought tens of millions of FB impressions this year myself. The results have been

by shoham 15y ago

TV ads work because, and only if they grab the attention of the viewer. I've bought tens of millions of FB impressions this year myself. The results have been fine, but I've moved on. It's really easy to ignore Facebook ads, and the point of Facebook isn't to help you get off of Facebook, so I don't know how good that is in the long run for any business to buy postage stamp sized display ads on. Personally, I think that the Reddit model has some potential. Have you checked out/used their system? I think that it's imperfect, as I stated here: http://news.ycombinator.com/item?id=2968162 http://news.ycombinator.com/item?id=2968162 but there are some good aspects, and we've been more successful there than anywhere else.

ig1 15y ago
Out of curiosity If the results were good why did you stop using them ? I'm currently running my first extended ad campaign on Reddit, I've used it in bursts before, but now I'm gathering data to see if it's still effective over a longer time period. My current platforms for advertising are: Facebook, LinkedIn, Google, PlentyOfFish, Reddit and Bing. They all have advantages and disadvantages.
- shoham 15y ago
  We're a start-up with a limited ad budget, but I found Facebook to be a good launching pad for our first several hundred registered users. With Reddit we really get a good combination on by networking directly with artists (I'm a co-founder of this site: http://www.feed-forward.net http://www.feed-forward.net the focus of which is to help improve communication between artists) by posting our own works on specific communities on Reddit (I'm a musician, and the other co-founder is a photographer), and when others posting their work from our site to Reddit in conjunction with our paid ads. With Reddit, my feeling is that you really do have to keep it fresh for people not to tune it out. PlentyofFish? Interesting.

by shoham 15y ago

ig1 15y ago

Out of curiosity If the results were good why did you stop using them ? I'm currently running my first extended ad campaign on Reddit, I've used it in bursts before, but now I'm gathering data to see if it's still effective over a longer time period. My current platforms for advertising are: Facebook, LinkedIn, Google, PlentyOfFish, Reddit and Bing. They all have advantages and disadvantages.

shoham 15y ago
We're a start-up with a limited ad budget, but I found Facebook to be a good launching pad for our first several hundred registered users. With Reddit we really get a good combination on by networking directly with artists (I'm a co-founder of this site: http://www.feed-forward.net http://www.feed-forward.net the focus of which is to help improve communication between artists) by posting our own works on specific communities on Reddit (I'm a musician, and the other co-founder is a photographer), and when others posting their work from our site to Reddit in conjunction with our paid ads. With Reddit, my feeling is that you really do have to keep it fresh for people not to tune it out. PlentyofFish? Interesting.