Personas are just that, models. Models are wrong but useful. There is a ton of unspoken information that even veteran users don't communicate. I used to sit fo

Personas are just that, models. Models are wrong but useful. There is a ton of unspoken information that even veteran users don't communicate. I used to sit for hours watching people use microscopes, and learned way more in those hours than I would have sitting at my compiler. Many of my really killer ideas came from watching users. It's hard to know what you don't know. https://en.wikipedia.org/wiki/The_Design_of_Everyday_Things https://en.wikipedia.org/wiki/The_Design_of_Everyday_Things