Yahoo Japan has always provided a nice comparison to Yahoo itself. While Yang and co. stood by while Google became everyone's homepage in the US, Yahoo Japan r

Yahoo Japan has always provided a nice comparison to Yahoo itself. While Yang and co. stood by while Google became everyone's homepage in the US, Yahoo Japan remained the #1 portal in Japan by moving aggressively and continually making the site more useful to their members -- auctions, banking, broadband, personals, etc. All that while at the same time strengthening the brand with the naming rights, universal billboards and of course the sign up girls.