They're not doing it for a day, they are doing it once a month. Eventually they will get out of the newbie persona and into the casual one, which is the vast m

They're not doing it for a day, they are doing it once a month. Eventually they will get out of the newbie persona and into the casual one, which is the vast majority of drivers for these kinds of apps AFAIK. Eating your own dogfood is powerful at many companies, and a bad sign at a B2C company if your staff don't use it unless there are special circumstances that prevent them.