That is a horribly limited view of innovation. Innovation is not limited to only consumer end-products but happens through the whole design-manufacture-logisti

That is a horribly limited view of innovation. Innovation is not limited to only consumer end-products but happens through the whole design-manufacture-logistics-market chain. This is where e.g. Toyota has famously excelled. There is more to this world than mobile phones and computers. A lot of innovation happens in b2b end products also, with less fuzz.