I just used it for the first time for my startup, Bellstrike, and loved it. Here's how I used it. For some reason I Twitter wasn't sending me all of my @menti

I just used it for the first time for my startup, Bellstrike, and loved it. Here's how I used it. For some reason I Twitter wasn't sending me all of my @mention's by email. So, I used IFTT to send me an email everytime someone @mentioned us as well as everytime someone tweeted with the word Bellstrike. We got a fair amount of coverage the first few days and I was able to respond to every tweet about us in real time. It worked way better than Google Analytics ever has.